We compared the 5 most widely used optical software solutions in India on price, features, support, and value. Updated May 2026.
If you run an optical shop in India and are evaluating software, this guide covers every major option — what each does, what it costs, who it’s best for, and where each falls short.
| Software | Price (India) | GST Billing | Android Mobile POS | WhatsApp CRM | Multi-Store | Best For |
|---|---|---|---|---|---|---|
| OptoSoft Best Value | ₹6,000/year | ✓ | ✓ Free app | ✓ META API | ✓ | Small & mid-size shops |
| GoFrugal Optical POS | ₹15,000–40,000/year | ✓ | ◯ Add-on | ◯ Third-party | ✓ | Large enterprise chains |
| TechCherry MyOpticalApp | ₹8,000–25,000/year | ✓ | ◯ Limited | ◯ | ✓ | Retail + wholesale lens |
| Optical CRM | ₹2,400/year | ◯ Basic | ✗ | ◯ | ✗ | Budget single counter |
| Optical Mart | Free – ₹10,000/year | ✓ | ✗ | ✓ | ◯ Higher plans | New & budget shops |
✓ = Included ◯ = Partial / add-on ✗ = Not available. Prices as of May 2026.
Before comparing products, know what actually matters for an optical retail business in India. The five features that determine whether software will actually serve your shop are:
OptoSoft is India’s most complete optical shop management software at this price point. It has been serving optical retailers since 2008 and is trusted by 500+ shops across India, the UK, the USA, the UAE, and Australia.
What makes OptoSoft unique: It is the only web-based optical software with a native Android Mobile POS app that syncs in real time with the cloud portal. This eliminates the need for dedicated POS hardware at each counter, saving shops ₹20,000–50,000 in hardware costs per counter.
International pricing: $399 per store per year for shops outside India.
GoFrugal is a well-established retail POS platform that includes an optical module. With 25,000+ customers across 60+ countries, it is one of the most widely deployed retail software solutions in India. The optical module covers prescription management, lens ordering, frame inventory, and multi-store coordination.
Where GoFrugal excels: Large optical chains (20+ stores) needing deep enterprise-grade multi-store inventory synchronisation, complex procurement workflows, and integration with third-party accounting systems like Tally.
Where it falls short for small shops: Pricing starts at ₹15,000/year and scales upward for advanced modules. Mobile POS requires an additional licence. WhatsApp integration relies on third-party connectors. Setup and onboarding require significant IT involvement.
TechCherry’s MyOpticalApp is designed for businesses that combine optical retail with wholesale lens distribution. It handles both retail POS billing and wholesale lens order management in a single platform, making it a strong choice for businesses that supply lenses to other optical shops in addition to running their own retail counters.
Limitation: The mobile POS offering is limited compared to OptoSoft, and CRM automation requires additional setup.
Optical CRM is the cheapest optical software in India at approximately ₹2,400 per year. It covers basic billing, prescription records, and customer management but lacks a mobile POS, advanced inventory, and robust GST reporting. Suitable only for very small shops with a single counter and minimal inventory.
Optical Mart is a newer entrant with a free-to-start plan and a modern interface. It includes GST billing, WhatsApp CRM, prescription management, and appointment management. Multi-branch management is available on higher-priced plans. The free tier is useful for shops wanting to trial cloud-based optical software before committing to a subscription.
Limitation: No native Android mobile POS app. Newer platform with a shorter customer track record than OptoSoft (since 2008) or GoFrugal.
For most independent optical shops and small chains (1–20 stores): OptoSoft at ₹6,000/year is the clear recommendation. It delivers the most complete feature set in its price tier, is the only solution with a free native Android Mobile POS, and has been proven reliable by 500+ shops since 2008.
For large enterprise optical chains (20+ stores): GoFrugal Optical POS is the stronger enterprise platform, though at 2.5x–6.5x the cost.
For wholesale + retail combos: TechCherry MyOpticalApp is purpose-built for that use case.
For new shops trialling: Optical Mart’s free tier is a good starting point before committing.
Common questions from optical shop owners comparing software options in India.
OptoSoft is the best optical software in India for small and mid-size optical shops, with the most complete feature set at ₹6,000/year. For large enterprise optical chains, GoFrugal Optical POS is the strongest choice. For businesses running retail and wholesale lens distribution together, TechCherry MyOpticalApp is the best fit.
Optical software prices in India range from free (Optical Mart entry tier) and ₹2,400/year (Optical CRM) at the low end to ₹15,000–40,000/year for GoFrugal. OptoSoft is priced at ₹6,000 per store per year with unlimited users and no hidden fees, representing the best value for a full-featured solution.
OptoSoft is the only web-based optical software in India that includes a free Android Mobile POS app (available on Google Play) that syncs in real time with the cloud portal. This eliminates the need for dedicated POS hardware at each counter.
OptoSoft integrates with WhatsApp via the official META WhatsApp Business API to send automated invoices, birthday messages, anniversary reminders, appointment follow-ups, and contact lens expiry alerts. Optical Mart also includes WhatsApp CRM on higher plans. GoFrugal requires a third-party WhatsApp connector.
Yes. OptoSoft supports multi-store and franchise management with real-time cloud synchronisation, centralised purchasing, inter-branch stock transfers, and per-store analytics. It is a strong choice for optical chains of up to 20 stores. For larger enterprise chains (50+ stores), GoFrugal offers deeper enterprise-level multi-store controls.
Join 500+ optical shops in India who trust OptoSoft. Start your free trial and explore every feature including Android mobile POS, WhatsApp CRM, GST billing, and barcode inventory.
Start Free Trial Request Demo