Comparing TechCherry (MyOpticalApp) and OptoSoft on price, features, WhatsApp CRM, Android mobile POS, and support. See which is the right choice for your optical shop in India.
| Feature | OptoSoft | TechCherry (MyOpticalApp) |
|---|---|---|
| Annual Price (India) | ₹6,000/store/year | ₹8,000–25,000/year |
| Per-user fees | None — unlimited users | Varies by plan |
| GST Billing (CGST/SGST/IGST) | ✓ With HSN codes & GSTR reports | ✓ Included |
| Prescription Rx / EMR | ✓ Unlimited history | ✓ Included |
| Android Mobile POS | ✓ Free app on Google Play | ◯ Available, extra module cost |
| WhatsApp Automation | ✓ Official META API — included | ◯ Third-party connector needed |
| Barcode & QR Inventory | ✓ With stock count utility | ✓ Included |
| Multi-Store Management | ✓ Real-time cloud sync | ✓ Included |
| Wholesale Lens Distribution | ◯ Retail-focused | ✓ Strong wholesale module |
| CRM & Customer Reminders | ✓ WhatsApp, SMS, automated triggers | ◯ Basic; third-party for WhatsApp |
| Loyalty Programme | ✓ Fully customisable tiers | ✓ Included |
| REST API Access | ✓ Included in base plan | ◯ Custom/enterprise only |
| Appointment Scheduling | ✓ With patient notifications | ✓ Included |
| International Availability | ✓ US$399/year, 10 countries | ◯ Primarily India |
| Setup Time | 1–3 days | 1–2 weeks |
For retail-focused optical shops, OptoSoft delivers the same essential features at ₹6,000/year — ₹2,000 to ₹19,000 cheaper per store per year depending on the TechCherry plan.
OptoSoft’s WhatsApp integration uses the official META API at no extra cost. TechCherry requires a third-party connector, which adds cost and introduces reliability risk.
OptoSoft’s Android POS app is free on Google Play and included in the base plan. TechCherry’s mobile POS is a separate module with additional fees.
OptoSoft is available in 10 countries at US$399/year. TechCherry is primarily focused on the Indian market. For optical shops outside India or with international expansion plans, OptoSoft is the better fit.
OptoSoft includes REST API access for third-party integrations in the standard subscription. This is useful for connecting to e-commerce platforms, accounting software, or custom applications.
Most OptoSoft customers are operational in 1–3 days. TechCherry implementations typically take 1–2 weeks due to the wider module set and customisation requirements.
TechCherry (MyOpticalApp) is the stronger option in specific scenarios where OptoSoft is not the right fit:
For the majority of independent optical retail shops in India, OptoSoft’s retail-optimised feature set, lower price, and official WhatsApp API integration make it the stronger everyday choice.
Feature comparisons rarely decide a switch; the fear of losing years of customer and prescription history does. Here is what actually moves and how a changeover is normally sequenced.
This applies to any optical software you are evaluating, including OptoSoft. Before committing, confirm in writing that you can export your full customer and prescription database to CSV or Excel at any time, without paying an exit fee and without raising a support ticket. Your customer list and Rx history are the most valuable asset your shop owns; software should never hold them hostage.
Ask the same three questions of every vendor on your shortlist: can I export everything myself, in a standard format, on demand? If any answer is no, that is a bigger risk than any missing feature. OptoSoft allows full customer and prescription export at any time.
OptoSoft is the best alternative to TechCherry optical software for retail optical shops in India. At ₹6,000/year it costs ₹2,000–19,000 less per store per year, includes a free Android Mobile POS, and provides official META WhatsApp API integration — both of which cost extra with TechCherry.
TechCherry remains the better choice for businesses that need wholesale lens distribution or run combined retail + wholesale + clinic operations. For everyone else — independent optical shops, small chains, and growing franchises focused on retail — OptoSoft delivers more value at a lower cost. Free trial available with no credit card required.
Common questions from optical shop owners comparing TechCherry and OptoSoft.
OptoSoft is the best alternative to TechCherry for pure retail optical shops. It costs ₹6,000 per store per year versus ₹8,000–25,000/year for TechCherry, and includes a free Android Mobile POS and official META WhatsApp API integration that TechCherry charges extra for.
Yes. OptoSoft costs ₹6,000 per store per year. TechCherry (MyOpticalApp) is priced at ₹8,000–25,000/year depending on modules. For retail-focused shops, OptoSoft delivers comparable features at a lower price — saving ₹2,000 to ₹19,000 per store per year.
Yes. OptoSoft uses the official META WhatsApp Business API included in the base subscription. TechCherry relies on third-party WhatsApp connectors at additional cost. The official META API means reliable message delivery, no risk of account suspension, and full WhatsApp Business feature compliance.
TechCherry is the better choice if your business combines optical retail with wholesale lens distribution, or if you run an ophthalmology clinic alongside a retail shop and need deep clinical modules. For pure retail optical shops, OptoSoft offers better value.
OptoSoft is optimised for optical retail. If your primary business is wholesale lens supply to other opticians, TechCherry has stronger wholesale distribution capabilities. For retail shops that occasionally supply lenses to a few neighbouring shops, OptoSoft’s inter-store transfer features may be sufficient.
Join 500+ optical shops who run on OptoSoft. Try Android mobile POS, official WhatsApp CRM, GST billing, and barcode inventory — free for 30 days.
Start Free Trial Request DemoSee how OptoSoft compares to every major optical software in India, or view OptoSoft pricing.