Best features which always keeps you one step ahead of your competitor

OptoSoft optometry & ophthalmology practice management software is intuitive to work with, even for non-technical roles, providing store owners with visibility into product and store performance, schedule and mange appointments with patient notifications and allows retailers to easily distribute targeted customer promotions.

Faced with shrinking margins and increasing competition from the eCommerce world, optical retailers are focusing on customer service to increase their competitive edge. Personalized customer service is one way brick-and-mortar retailers are differentiating themselves by demonstrating the services they offer cannot be duplicated online. For optical retailers, operating a business that provides vision prescriptions as well as fashion frames, prescription lenses, contacts and sunglasses can be a challenge.

In today's busy life, customers forget to replace their expired contact lens and by mistake they could use it again, which could lead to the eye infection or it could damage the eye vision as well. It has a module to identify customers for expired contact lens and gives option to send them notification for replacement of the expired lens and revisit the store. With this practice opticians will win the customer's trust and then it could lead to a good and stable growth of the business.

It gives retailers the tools they need to efficiently and profitably manage technical data related to lenses, frames and contact lenses and link them to customers' prescriptions. It also provides analytics reports that track fashion trends and aid with stocking the right style, color and size assortment.

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Product Features

Features of the Optical Retail Shop Software

OptoSoft covers the full operational workflow of an optical retail business. From patient prescriptions and GST billing to inventory, CRM, and multi-store management, every tool you need is in one platform.

Customer and Patient Management in OptoSoft Optical Software
Patient Care

Customer & Patient Management

  • Manage customer or patient appointments with scheduling
  • Manage case history with treatment notes (EMR / EHR)
  • Full prescription history with Sphere, Cylinder, Axis, Add, PD and transpose option
  • One-page customer profile with all historical transactions and prescriptions
  • Easy import of existing customer records and prescription history via Excel
Web and Mobile Point of Sale POS in OptoSoft Optical Software
Billing

Point Of Sale (POS): Web & Mobile

  • Web & Android Mobile POS: bill from any device, anywhere
  • Save hardware cost with Android mobile POS instead of a dedicated counter PC
  • Responsive web interface works on any mobile browser
  • A4, A5, and 80mm (3-inch) thermal bill / invoice / receipt print formats
Customer Relationship Management CRM in OptoSoft Optical Software
CRM & Retention

Customer Relationship Management (CRM)

  • Membership loyalty with reward points, gift vouchers, discount coupons, and scheme creation
  • WhatsApp (official META API), SMS, and email for order updates, contact lens expiry, recall, birthdays, and anniversaries
  • Bulk SMS marketing campaigns with multi-criteria search and filters
Complete Inventory Management in OptoSoft Optical Software
Inventory

Complete Inventory Management

  • Full inventory control with barcode and QR code sticker support
  • Built-in utility to print barcode / QR code stickers
  • Physical stock verification using stock-count utility by scanning stickers
  • Easy opening stock import using Excel
  • Stock adjustment, stock transfer to branches, and detailed stock ledgers
Sales and Purchase Management in OptoSoft Optical Software
Sales

Sales & Purchase Management

  • Sale order workflow: pending, in process, in fitting, ready, delivered, cancelled
  • Full and partial sales returns against any invoice
  • 50+ advanced sales analysis reports, exportable to Excel, CSV, or PDF
  • Purchase orders, goods receipt (inward), and purchase returns
  • Spectacle lens lab order management for purchase
Account Tax and Finance Management in OptoSoft Optical Software
Finance

Account, Tax & Finance Management

  • GST-based tax calculation on invoices with CGST, SGST, and IGST support
  • Daily transaction statements for sales, returns, and receipts
  • Cash, bank, wallet, and other ledgers — exportable to Excel, CSV, or PDF
  • Expense management, credit notes, debit notes, and supplier ledgers
  • Profit & Loss report based on item cost, sales, and expenses
Additional Features and Utilities in OptoSoft Optical Software
Enterprise

Additional Features & Utilities

  • Multi-location and franchise management for retail chain optical stores
  • Role-based user access control (RBAC) with static IP restriction
  • WhatsApp, SMS, and email notification templates
  • Customizable insurance module with progress tracking
  • Year-wise data management and manual barcode printing for missing stickers
Software Comparison

OptoSoft vs Other Optical Software in India

An independent, feature-by-feature analysis of the 6 most widely used optical shop management platforms available to Indian opticians, with transparent pricing and honest positioning

6Software Compared
20Features Evaluated
IndiaMarket Focus
2026Last Updated
OptoSoft Optical CRM TechCherry GoFrugal Optosys Optical Mart

Choosing the right optical software can make the difference between a well-run shop and one drowning in manual work. Whether you manage a single counter in a tier-2 city or a chain of optical stores across India, the software you pick controls how efficiently you handle GST billing, patient prescriptions, inventory, CRM automation, and franchise operations. Below is a transparent, feature-by-feature comparison of OptoSoft against five leading competitors, covering every feature that matters to Indian optical retailers, honestly scored.

Feature / Capability OptoSoft Optical CRM TechCherry GoFrugal Optosys Optical Mart
GST-Ready Billing (India) Full GST Yes Yes Yes Yes Yes
POS Billing (Optical) Mobile POS Integrated Yes Strong POS Yes Yes
Prescription Management (Rx) Advanced Advanced Yes Yes Advanced Yes
Optical-Specific (Frames / Lenses) Advanced Advanced Advanced Advanced Advanced Advanced
Inventory (Frames, Lens Tracking) Barcode / QR Stock Tracking + Wholesale Advanced Advanced Yes
Mobile-Friendly Web UI Yes Yes Partial Yes Partial Yes
Mobile POS - Data Sync with Web Real-Time Sync No Mobile POS Limited Yes No Limited
CRM (SMS / WhatsApp / Retention) Strong Strong Moderate Loyalty CRM Moderate Moderate
WhatsApp: Official META API Official META API 3rd-Party Only 3rd-Party Only 3rd-Party Only No 3rd-Party Only
Automation (Reminders / Recall) Advanced Alerts & Reminders Limited Yes Yes Limited
Appointment Scheduling Yes Limited Yes Limited Strong Limited
EHR / Patient Records (EMR) Full EMR Rx History Clinic + Retail Basic only Full EMR Basic
Multi-Store Management Yes Yes Yes Strong Yes Yes
Franchise Management Yes No Yes Yes No Limited
Analytics & Reports Real-Time Dashboard Reports Advanced Advanced Reports
REST API Access Yes No Limited Yes No No
Deployment Model Cloud + Mobile POS Cloud + On-premise Cloud + Desktop Cloud + On-premise Cloud Cloud + Web
Ease of Use
Annual Price - India (per store) ~₹6,000 ~₹2,400 ₹8K – ₹25K ₹15K – ₹40K ₹15K – ₹50K ₹5K – ₹10K
 Available      Partial / Limited      Not Available    ,   Pricing & Comparision information is based on published rates and market research. Data is indicative and subject to change. Last reviewed 2026.

Optical Software Breakdown & Positioning

A profile of each software: what it excels at, who it is built for, and where it falls short

#1

OptoSoft

Best Overall: Retail + POS + Mobility

Mobile POS Official META API Franchise Ready REST API Full GST + EMR
Strength: Best price-to-feature ratio at ₹6,000/yr with Android mobile POS, the only optical software offering official META WhatsApp API integration
Note: Less enterprise customisation than GoFrugal for very large chains
#2

Optical CRM

Most Affordable Optical Software

CRM-Focused SMS Reminders POS + Inventory Cloud-Based
Strength: Cheapest full-suite option at ₹2,400/yr with strong customer retention tools
Note: UI and scalability lag behind; no mobile POS or REST API
#3

TechCherry (MyOpticalApp)

Most Versatile: Retail + Clinic + Wholesale

Retail + Clinic Multi-Module Franchise Mgmt Supplier Orders
Strength: Only solution covering retail, ophthalmology clinic, and wholesale distribution in one platform
Note: Custom pricing not transparent; higher system complexity
#4

GoFrugal Optical POS

Best for Large Optical Chains

Enterprise POS Chain Mgmt Advanced Inventory Loyalty CRM
Strength: Best enterprise scalability for high-volume optical chains with 10+ locations
Note: Highest cost (₹15K–40K/yr); limited clinical depth
#5

Optosys

Best for Optometry Clinics & Hospitals

Full EMR Patient Lifecycle Appointments Clinical Records
Strength: Medical-grade EMR with full patient lifecycle management for optometry clinics and hospital optical departments
Note: Limited retail POS; no mobile POS or REST API
#6

Optical Mart

Standard Optical Retail Software

Cloud-Based GST Billing Prescription Mgmt Multi-Store
Strength: Solid cloud-based option for standard optical retail with GST billing and multi-store support
Note: No REST API, limited mobile POS sync, and limited franchise management

Optical Software Pricing Comparison - India 2026

Annual cost per store in Indian Rupees (INR), all six options compared at a glance

OptoSoft
₹6,000
per store / year

Best value

Subscription · Full features · GST billing + mobile POS + CRM
Optical CRM
₹2,400
per year

Lowest price

Annual subscription · CRM-focused · Limited scalability
TechCherry
₹8K – 25K
per year (varies by module)

Custom pricing

Module-based · Retail + clinic + wholesale
GoFrugal Optical
₹15K – 40K
per year

Enterprise tier

Subscription · Chain management · Higher investment
Optosys
₹15K – 50K
per year

Clinical premium

Custom pricing · Medical-grade EMR · Clinic-focused
Optical Mart
₹5K – 10K
per year

Budget tier

Annual subscription · Standard retail features · Cloud

Which Optical Software is Right for You?

Match your business type to the software built for it

Best Overall
OptoSoft

Best balance of features, affordability (₹6,000/yr), and mobility. The only solution with a true Android mobile POS designed for optical retail.

Cheapest Optical Software
Optical CRM

At ₹2,400/year the most budget-friendly option for shops prioritising CRM and basic billing with minimal spend.

Retail + Wholesale + Clinic
TechCherry

Best for businesses combining optical retail with wholesale lens distribution or ophthalmology clinic operations under one platform.

Large Optical Retail Chains
GoFrugal Optical

Enterprise-grade multi-store POS with advanced inventory automation. The right choice for high-volume chains with 10+ locations.

Clinics & Hospitals
Optosys

Medical-grade EMR with full patient lifecycle management. Ideal for optometry clinics, ophthalmology centres, and hospital optical departments.

Standard Retail on a Budget
Optical Mart

A cost-effective cloud option (₹5K–10K/yr) for shops needing standard billing, prescriptions, and multi-store support without advanced mobile POS or API requirements.

Optical Software FAQs

Direct answers to the questions Indian opticians ask most before choosing software

Which is the best optical software in India for small shops?

OptoSoft is the best optical software for small optical shops in India. It delivers a complete feature set: GST billing, prescription management (Rx), barcode and QR inventory, CRM with WhatsApp and SMS reminders, appointment scheduling, and a unique Android mobile POS, all at just ₹6,000 per store per year. No other optical software at this price point offers a native mobile POS that lets you bill customers from any Android phone.

How does OptoSoft compare to GoFrugal Optical POS?

OptoSoft offers comparable core features at a fraction of GoFrugal's price. OptoSoft costs approximately ₹6,000/year versus ₹15,000–₹40,000/year for GoFrugal. OptoSoft includes a unique Android mobile POS and stronger CRM automation. GoFrugal is the better choice for very large optical retail chains that need enterprise-level multi-store inventory management and advanced automation at scale.

What is the cheapest optical software in India?

Optical CRM is the cheapest optical software at approximately ₹2,400 per year. OptoSoft is the second most affordable at ₹6,000 per year but delivers significantly more value , including a mobile POS, advanced prescription management, barcode inventory, and automated CRM reminders. For shops seeking the best combination of low cost and comprehensive features, OptoSoft offers the strongest return on investment among all optical software options in India.

Is OptoSoft GST-compliant for Indian optical shops?

Yes, OptoSoft is fully GST-compliant. It automatically calculates CGST, SGST, and IGST on all optical products, generates GST-ready invoices, supports HSN codes for frames, lenses, and contact lenses, and produces GSTR reports, making it audit-ready for all GST-registered optical businesses in India. All five software solutions in this comparison support GST billing.

Which optical software is best for multi-store chains in India?

GoFrugal Optical POS is the strongest enterprise choice for large multi-store optical chains. OptoSoft also supports multi-store management with real-time cloud sync across all branches and is a highly cost-effective alternative for growing chains. TechCherry MyOpticalApp is ideal for businesses that combine retail stores with wholesale lens distribution. OptoSoft, TechCherry, GoFrugal, and Optosys all provide robust multi-store capabilities.

See Why 1,000+ Indian Optical Shops Choose OptoSoft

India’s most affordable full-featured optical software at just ₹6,000 per store per year , with GST billing, mobile POS, prescription management, and CRM automation all included. Start your free trial today. No credit card required.

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Pricing Plans For Retail Business

Other Countries

$399

Per Store License

  • Annual subscription

  • Number of stores 1

  • Unlimited number of users

  • Free Updates

  • Free support 11:00 AM - 10:00 PM (IST)

Popular
India Only

₹6000

Per Store License

  • Annual subscription

  • Number of stores 1

  • Unlimited number of users

  • Free Updates

  • Free support 11:00 AM - 7:00 PM (IST)

On Premise / Cloud

$3999

Per License

  • Includes one time setup cost

  • 1 Domain

  • Other software license cost should be bared by client

  • Support is chargeable

  • Maintenance is chargeable

Frequently Asked Questions

List of some FAQ's asked by customers during the inquiry

Can we use this software on mobile?

Yes, the software is created with responsive design and will work on mobile and tabs including iPhone and iPads. We also have Mobile App connected with our web application and can be used for the purpose of POS.

Can we do WhatsApp to our customers?

Yes, the application has integration with WhatsApp services which helps you to share Invoice & Receipts to your customers. You can also send Birthday, Marriage Anniversary, Appointment Reminder, Lens Expiration Reminder and many other notifications.

Can we print bar-code stickers?

Yes, You can print the bar-code for all items like Frames, Sunglasses, Contact Lens, Spectacle Lens and Accessories. You can print QRCode stickers as well using our utility.

Can this be used for multi chain retail stores?

This application is significantly designed to use for multi chain retail stores. You can centralized your purchase and then transfer the stock to retail chain stores. All stocks, sales and inventory will be manged separately for each store and warehouse.

Can we restrict user access?

Yes, you can restrict outside network access with IP restriction. The application has role based access control which will restrict user to access unauthorized sections. You can even restrict user for discount while creation of order and brand level. To give more discount user has to ask to Admin or Manager.

Is Membership or Loyalty feature available?

Yes, you can create your own customized membership program to attract your customer and will help you to increase your sales. You can set limit of days for loyalty point expiration as well.

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E-mail

sales@optosoft.in

WhatsApp

+918200727974

Phone

+918200727974

Address

Ahmedabad, Gujarat, India
NY, WDC
London / Milton Keynes

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